How to Build a Website That Actually Gets You Clients: An Expert’s Guide

Hey there! Over the years, I’ve learned that building a website isn’t just about the tech stuff—it’s a real game-changer for bringing in clients and growing your business. In this article, I’m gonna share the inside scoop on how to create a website that works its magic for you.

1. Setting Goals and Knowing Your Audience

Before diving into building your site, let’s get crystal clear on your goals and who you’re trying to reach.

1.1. Website Goals

• Want to boost sales?
• Generate leads?
• Get your brand out there?
• Share info?

1.2. Your Target Audience

• Who are your ideal customers?
• What do they need? What problems do they have?
• What words do they type into Google?

2. Picking Your Platform and Domain Name

Choosing the right platform and domain name is like laying the foundation for your website house.

2.1. Platform

• WordPress: Super flexible and powerful, with tons of themes and plugins.
• Wix, Tilda: Drag-and-drop builders, perfect for simple sites.
• Shopify, WooCommerce: E-commerce champs.

2.2. Domain Name

• Keep it short and catchy.
• Make it match your company name or what you do.
• Throw in some keywords if you can.

3. Design and User Experience (UX)

Design and UX are key to grabbing and keeping visitors.

3.1. Design

• Go for a modern, eye-catching look.
• Make it match your brand’s vibe.
• Make sure it looks good on all devices.

3.2. UX

• Easy-peasy navigation.
• Fast loading pages.
• Info that’s a breeze to find.
• Stick to usability best practices.

4. Content and SEO Magic

Content is king, and SEO is its queen.

4.1. Content

• High-quality, useful stuff.
• Sprinkle in those keywords.
• Keep it fresh with regular updates.

4.2. SEO Optimization

• Optimize those titles and meta descriptions.
• Use keywords naturally in your text.
• Create a sitemap.
• Optimize your images.
• Gather your semantic core.
• Internal and external linking.

5. Mobile-Friendly, Always

In today’s mobile world, your site has to look good on phones and tablets.

5.1. Responsive Design

• Make sure it looks great on all screen sizes.
• Easy to use on mobile.
• Double-check your mobile version.

6. Analytics and Tweaks

Analytics help you see what’s working and what’s not.

6.1. Analytics

• Get Google Analytics and Yandex.Metrica set up.
• Track visits, conversions, and other important stuff.
• See how users behave on your site.

6.2. Optimization

• Make changes based on your analytics.
• Try A/B testing.
• Keep making your site better.

7. Connecting Your Site to Your Business Goals

Your website should be a key part of your business strategy.

7.1. CRM Integration

• Collect leads and automate tasks.

7.2. Online Consultations

• Give your customers quick support.

7.3. Social Media

• Connect your social accounts.
• Share your content on social media.

A Real-Life Success Story

Company «A» (name changed) came to me with a website that wasn’t bringing in clients. We took a close look and found:

• Old-school design.
• Confusing navigation.
• No mobile-friendly version.
• Poor SEO.

We built them a new site with a modern look, easy navigation, and mobile-friendliness. We also did some SEO magic and connected their site to their CRM. The result? Leads tripled!

Wrapping Up

Building a great website is an ongoing journey. Keep an eye on the details and keep improving. Follow these tips, and you’ll have a website that brings in clients and helps your business grow.